You can communicate with your fans in a way that doesn’t come off as obvious promotion. Which, of course, is the beauty of Snapchat as a music marketing tool. Snaps don’t usually feel like they’re created for the eyes of the whole world. Because the messages self destruct, users can get creative and imbue their “Snaps” with a sense of immediacy, secrecy, or ultra-honesty - and there’s less pressure on the content to be super high-quality since it won’t be around long anyway. Unlike your band’s Facebook Page, YouTube channel, blog, Twitter feed, and almost everything else on the Internet, Snapchat is not about archiving or preservation. Users set a time limit for how long recipients can view their Snaps (from 1 to 10 seconds), after which Snapchat claims they will be deleted from the company’s servers. These sent photographs and videos are known as “Snaps”. Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. Put most simply, Snapchat is a messaging app where the messages self destruct after a certain period of time (or after viewing). Then again, young people listen to all kinds of music these days, so maybe that’s exactly where you need to be! If you perform Renaissance madrigals with newly penned lyrics about Medicare Part D in the style of 1950’s Rockabilly, you might not need to waste your time on Snapchat. Like everything in this industry, there’s no one answer that will apply to all artists.Ĭurrently Snapchat’s main user base is 13-25 years old, and 70% of those users are female. So let’s ask the question: do you need to be on Snapchat as a musician? “Snapchat is for teen sexting,” the cliche goes.īut with 77% of college students using the app daily, and over 400 millions “snaps” a day (and a valuation of $16 billion) Snapchat can’t really be ignored anymore.
Though the social platform has been around for years, its primary users are in their teens and twenties.
If you’ve been on the planet for more than a quarter century, you could be forgiven for not really knowing much about Snapchat. Snapchat for musicians: a beginner’s guide
0 kommentar(er)
